Five brands, about twenty pieces a month, and the AI tooling that makes that pace possible.

I create content for five brands across travel, real estate, and outdoor recreation — around twenty pieces a month — and I build the AI tooling that makes that volume possible: an image pipeline that handles cropping, conversion, and alt text, and a WordPress automation that applies each brand's style rules at publish. Together they took our output from three articles a week to five or more.

Before the automation I spent four years editing other people's work — fifty to sixty articles a month across finance, tech, and lifestyle, plus healthcare content published under federal CMS marketing rules. That's why I know what the automation shouldn't be allowed to touch.

Right now I'm rebuilding a content library to an answer-first spec, so it gets cited by AI search rather than just ranked by Google.